Enterprise-grade AI chat
SwellChat answers your customers at 2am the way your best person would at 2pm — from your own approved knowledge, in whatever language they arrive in, turning the good conversations into leads while you sleep. And when it doesn't know, it says so instead of inventing an answer.
That same discipline holds whether you run a two-chair salon or a sixty-year-old manufacturer with a 2,000-SKU catalogue. The guardrails don't get looser because the business is smaller — the build just gets scoped to what you actually have.
The difference
Most chat tools are a model with a prompt taped to the front. SwellChat is a controlled system: what it knows is curated, what it may say is constrained, and both are re-verified on a schedule.
Every response is drawn from your approved knowledge base — your documentation, your policies, your rates and your menus. If something isn't documented, it says so plainly instead of guessing. No invented claims, no invented links, no invented products.
Hard rules the AI cannot talk its way around — not suggestions in a prompt. It never quotes pricing you haven't approved, never fabricates order status or stock availability, and never drops the brand persona, no matter how the question is framed.
An automated attack suite runs every night — prompt-extraction attempts, persona breaks, and trap questions about products that don't exist — with alerting on failure. Regressions get caught by us, not by your customers.
Intent-aware lead capture recognises a real opportunity mid-conversation and routes it to your team in real time. Full transcripts stay yours — searchable, exportable, and available to the humans who follow up.
No language picker, no setting, no configuration. Nalu recognises the language from the customer's very first message and answers in it — any language — from your approved knowledge and in your voice, never a machine-translated shadow of your English copy. The film shows a distributor in Spanish and an engineer in German.
The parts a procurement team asks about — included whether or not you have one.
The demo theater
Nalu is the SwellChat assistant persona — shown here deployed for Corbrey Valve & Controls, a family-owned flow-control manufacturer with a 2,000-SKU catalogue. It opens at 2:47 in the morning, because that's when an engineer with a bid due actually reads a datasheet. A scripted tour of real product behaviour: every answer, spec citation, language switch and handoff below is exactly how a SwellChat deployment behaves in production. It plays itself, on a loop, about two and a half minutes end to end.
The panel is installed the way it would be on a customer's own site — docked full-height down the right edge on desktop, with the page reflowing beside it, and dropping to a ⅓ or ½ screen sheet over the page on mobile. We picked an industrial manufacturer on purpose, because it's the harder case — thousands of SKUs, pressure classes and seat materials, certifications that are either held or not held, distributors in four languages, and buyers who will bin you for one invented number. The same engine runs on a six-page site for a single-location shop: fewer pages to ground it in, identical guardrails, identical nightly testing.
Corbrey Valve & Controls is a fictional manufacturer built for this demoThe programme
Four acts, looping — three of them are Nalu simply being useful. Click any one to send the theater straight to it.
Same engine at every size · Running today for owner-run local businesses and for multi-site operators
Next step
Every deployment is a scoped build — sized to your business, from a single-location service business to a multi-property group. We map your knowledge base, write the guardrails your brand needs (and your legal team, if you have one), wire the handoffs into how your team already works, and stand up the adversarial suite that keeps it honest after launch. The result is an asset you own, on your domain, under your name.
If you're a one-shop operation wondering whether this is aimed at you: it is. Tell us what your customers keep asking, and we'll tell you honestly whether it's worth building.
Scoped engagements · Built and operated by Swell & Stack Co.